Chichi Yakubu
Chichi Yakubu is the founder and driving force behind NyoNyo Essentials, a thriving Ghanaian catering brand celebrating a decade of excellence. With three outlets already established in Accra, Chichi is focused on scaling NyoNyo into a network of accessible food hubs—small corner-store-style kitchens serving high-quality meals across the city.
How It All Started
Every entrepreneur has an origin story, and Chichi’s is one of passion turned purpose. What began as a personal weight-loss journey quickly evolved into something much bigger. As she crafted her own meals, friends and family took notice—not just of her transformation, but the food itself. Their constant requests sparked an idea: share this experience with others.
NyoNyo Essentials was born out of that simple desire to serve nourishing, flavorful meals—and has grown into a business that’s not only served thousands but also empowered hundreds through employment and mentorship. A decade later, Chichi is building frameworks for other women to grow and sustain their businesses, ensuring the ripple effect of her work reaches even further.
A Foundation of Knowledge
Chichi brings a strong academic grounding to her entrepreneurial journey. With a background in Human Resources, she has cultivated a culture of growth and purpose within her team. She also holds an Executive Marketing Certificate from Harvard University—a course she credits with sharpening her vision for scalable, sustainable growth.
A Creator with Influence
Chichi’s strength lies not just in the kitchen, but in her ability to connect with people. Her brand’s success is fueled in part by her authentic storytelling and engaging content across digital platforms. By sharing her journey—whether it’s running a business, traveling, cooking, or giving back—she’s cultivated a loyal online community that doesn’t just follow her, but supports and amplifies her work.
This influence hasn’t gone unnoticed. From global names like Mastercard to lifestyle and automotive brands like VW Ghana, Chichi has collaborated with diverse companies, bringing credibility and visibility to their campaigns through her content. The brands operate in various industries including automobile, beauty, car rental apps, fashion, Fintech, Kitchen Cookware, among others.
What sets her apart? A real-life approach that makes her brand relatable and aspirational in equal measure.
Impact at the Core
Beyond her business, Chichi is focused on creating meaningful impact. Through “The Business of Catering Initiative,” she’s equipping upcoming culinary entrepreneurs—particularly women and culinary students—with tools, training, and mentorship to help them thrive.
She’s also initiated social campaigns like “Order For A Cause,” which mobilized NyoNyo’s customer base to refurbish the Visually Impaired Centre at Okuapeman School. For Chichi, giving back isn’t an afterthought—it’s an extension of who she is.
Her Most Cherished Role
Among all her roles—entrepreneur, chef, content creator, mentor—Chichi holds one above all: being a wife and a mother. She approaches family life with the same intentionality she brings to her business. Her philosophy is simple yet profound: women can have it all, just not all at once. By being fully present in each moment—whether at home or at work—she manages to balance it all with grace.
In the Media
Over the years, Chichi has become a familiar face on Ghana’s leading media platforms. Her journey, influence, and entrepreneurial spirit have been spotlighted by TV3, Joy FM, Citi FM, YFM, Myjoyonline, Citinewsroom, and numerous online platforms. Her story continues to inspire a growing audience, both on and off screen.
Looking Ahead}As she enters the next chapter, Chichi Yakubu remains focused on what matters most—building lasting value. Whether it's scaling NyoNyo Essentials into a full-fledged chain or expanding her mentorship programs, she continues to evolve, staying rooted in her purpose while reaching for new heights. Her story is still unfolding—and it's one worth watching.